Thursday, 24 March 2016

Unit 2: Evaluate your project (Final draft back up)

Recording engineer Andrew O’Brien talks about his cover of ‘Hello’

“When I was given the opportunity to record and produce a cover of this song for another artist, I was excited to see what could be created.”
Text Box: Figure 1: Adele has become one of the biggest starts of the 21st Century
Adele: Who is she?
Adele has become a major phenomenon, and one of the most successful artists of the 21st century. Over 100 million records sold across the world in her ever growing career, her second album 21 became the fourth best selling album in the UK of all time, going 16 times platinum.
Her latest music triumph, 25, has seen her charge straight back to the top of the charts, going straight to number one across the world. The lead single “Hello” has led the “Rolling in the Deep” singer to new heights, smashing records across the world.

The Recording Process
Andrew O’Brien is a music producer and sound engineer based in the Midlands. He has worked with several bands and has re-mixed, sequenced and composed.  He has just completed a series of covers of Adele’s phenomenally successful global hits. With the help of a small team Andrew recorded this cover in a local studio, which he hired out over a period of time. “The reason Kate and I (The artist) picked this song to cover is because of how relevant it is music lovers at the moment and from a business perspective, we knew a cover of this popular song would help Kate gain attention as an artist.” Kate is an upcoming singer songwriter, also from Tamworth who approached O’Brien and asked him to help her record this cover.

“The recording process was really simple because everyone knew exactly what they were doing and were really professional” – Andrew speaking about his team

From the studio in Tamworth he provided some insights into the process. “Well…I suppose I like to sit down with the artist first, to see what direction they want take the song in”. Seems very relaxed, I then went to proceed to ask him about what equipment he used.
“Obviously it depends on what I am recording. For instance for the vocals I used a Rode NT1, as this gave the best capture”. Although after a slight pause he then added, “Okay admittedly it was the only mic I had access too! I’m not that rich you know! But I’m still happy with the way the vocals turned out in the end, with some reverb added they were great!”
Text Box: Pros
1. Wide dynamic range
2. Includes pop shield 
3. 48V phantom power
Cons
1. Can easily break
2. Difficult to get the best capture



                                                                                         


“The drums are were the most difficult and frustrating to record,” Andrew explains as he clarifies how he recorded the drums. “I used two AKG C100s for the hi-hats, Shure SM 58 for the snare and a AKG D112 for the kick”.  Despite having difficulty recording the drums, it seems that mixing them was a lot simpler than he had originally thought. “As long as they don’t clip when they are recorded, they are not to bad to mix. I adjusted the levels of the EQ and applied some compression to make sure the drums were balanced.”

With regards to mixing and mastering I went to on to ask how O’Brien he approaches this process, especially for this cover. “I think like anyone, the process is different for everyone. For me I start by mixing the most complicated section, in this case it was the drums”. He also likes the artist, who he is working with to be present. “At the end of the day it is their song, well cover, and I want them to be happy with it.” “For ‘Hello’ it was really simple to mix and master, its quite a simple song to be fair, for me simplicity is the key!”


Gaining Permission
For those who want to record a cover and release it to commercial market it is essential that you have gained permission. I questioned Andrew to see how he managed to gain permission to record and release this cover. “It wasn’t easy,” laughed Andrew “As soon as Kate told me the song, I was like ‘How the heck are we going to get permission for this!’” But he did it “I applied for a mechanical license, which allows us to release the cover, but all of the royalties go to the original artist”.
“It was never about making a lot of money, Kate just wanted to establish herself as an artist and gain attention from record labels” Since the release of their cover, Andrew exclusively revealed that he is back in the studio with Kate working on more music. “I’m super excited! We are working on some original material now, as a producer I am starting to experiment more, for instance I just purchased my first synth it’s a Moog Voyager.
                                              














                                                                       44 key True analog Performance 
                                                                       Synthesizer with 3-dimensional
                                                                       Touch Surface and MIDI

Reflection on Simplicity
To end this interview I asked O’Brien to look back on his first major recording and production. I wanted to know if he would do anything different knowing what he knows now. “Oh yeah completely” he said, “I would defiently experiment more in the mixing and mastering stage. For example I would experiment with reverb and delay more. However we only had a short time frame before we had to release the cover, it was defiently a learning process for both Kate and myself.”
But it wasn’t all bad for him. “Even though it was difficult I think the project went extremely well, the instruments that were recorded were great, there was no clipping and the capture was perfect”

“I guess now with more confidence, I would go back and try different recording techniques, to see if there was a better way to gain the capture of something, for instance the drums” and what has overall learned from that time and experience. “I think going forward I am not going to be as ‘simple’” he states laughing “ Being more confident and taking risks to gain a new and better sound”.

Feedback from our Sound on Sound audience has been really supportive and positive of this upcoming producer. One reader commented, “I really enjoyed this cover because it was more stripped back than the original, it was nice to hear”. Another added “This song is so popular at the moment, it was very clever to release a cover of it now”. What about Adele herself? Well unfortunately we couldn’t get a comment from her, but the fact this cover is being played on local radios sure is a good sign. Let us hope Andrew’s and Kate’s success continues.



                                                                               

Tuesday, 8 March 2016

Unit 49: Creative Arrangement

I want it that way

Background of the song
The song was the lead single from the Backstreet Boys third album Millenium. It was written by Max Martin and Andreas Carlsson. It became one their biggest singles, leading three grammy nominations and is considered one of their signature songs. This type of song would be classed as a pure main stream pop song.


Electropop
This musical genre incorporates electronic music and pop music, the main component of electropop is the use of synthesisers and the reliance on electronic instruments. It is known for its simple catchy hooks and dance beats, with more emphasis on the songwriting. Instruments that are typically found in an electropop song are:

Lady Gaga's debut album 'The Fame'
released in 2008
  • Drum machine 
  • Tape loops
  • Keyboards
  • Electric guitar 
  • Bass guitar 
  • Vocoder 
  • Synthesisers 

Electropop emerged in the 1970's and since then the popularity of this genre has increased. Back then there were a range of different influences that helped produce this genre, "techno pop" from the Japanese band Yellow Magic Orchestra. Also electronic music from British artists such as David Bowie and the electronic-influenced disco from Giorgio Moroder. With recents pop artists such as Kesha and Lady Gaga with both of their debut albums being influenced by electropop and helping them gain international success. Even acts such as Britney Spears have been influenced by this genre, with her hit 'Womanizer' in 2008. There are a lot of similarities between electro pop and House music.

Kesha's debut album 'Animal'
released in 2010
This genre incorporates distinctive low frequency synthesisers, combined with effects such as side chain to create that dance vibe that electropop is associated with. Words often used to describe electro pop include: crisp, crunchy, crackly, fuzzy, warm, distorted. dry and dirty. 



Texture
Electropop relies heavily on the chorus to be the main hook that draws people in and gets them interested in the song.
Structure
The structure is similar to a pop song (verse, chorus, verse, chorus, middle 8, chorus) However some electropop music sometimes starts with the chorus to catch the listeners attention.
Effects
Common effects that would be used include reverb, compression, delay. But effects that make electro pop similar to House music is the use of side chaining. Side chaining helps create a constant beat, that is the undertone in any electro pop song. 
Rhythm/Tempo
The notes in an electro pop song would be mainly short and in some cases staccato. The tempo would be 'bright' and up beat to create the dance party vibe. That is the main purpose of this genre of music. 

Track List

Below is a track list of all the different instruments and the timbres I have used to create them. I have also added what effects I added to each of them to create this electro pop feel. There is a total of 17 tracks.

Snare- HALion Sonic SE- (Dance Kicks):
  • No effects added to this track

Clap- Sylenth1- (DR Snare)

  • EQ- parameter 2 has been slightly raised 

Bass- HALion Sonic SE- (SR T9 & T8 Kit)

  • EQ- All parameters have been effected, to create a low shelf 
  • Delay- I added 13 mix and a Feedback of 19
  • StepFilter
  • Panned slightly to the left 
  • The volume has been automated at the start of the track, so it slowly increases as the track progresses 

Drum- HALion Sonic SE- (House Multi)

  • EQ- The first three parameters have been raised slightly 
  • Reverb- A mix of 14 has been added 
  • Compression- threshold placed at -36.5 and 18.6 make-up applied 
  • Side chained- Drums have been linked to the synth track

Bass Solo- HALion Sonic SE- (SR T9 & T8 Kit)

  • EQ- Parameter 4 lowered, to boost the lower frequencies 
  • Reverb- Mix of 20 added 

Bass 2- HALion Sonic SE- (Subsonic Bass)

  • EQ- Has been automated so it changes throughout the track

Main Tune- Sylenth1- (KEY SkyDrops)

  • Automation- Some parts I had to boost the volume so the tune could be heard, then in other parts lowered 
  • Reverb- Mix of 88
  • Link to the side chain

Guitar stab chords- HALion Sonic SE- (Steel Guitar)
  • Automation- Some parts I had to boost the volume so the tune could be heard, then in other parts lowered 
  • StepFilter
  • EQ- Parameter 3 boosted
  • Compression- Threshold at -20.0 and no make-up applied 
  • Reverb- Mix of 27

Synth 1- Sylenth1- (KEY StarChild 2)

  • Compression- Threshold at -42.9 and the make-up at 8.0


Synth 2- Sylenth1- (BS Basic Bass)

  • EQ- Parameter 2

Rift- Sylenth1- (KEY BigSynth)

  • Compression- Threshold at -29.5 and the make-up level is at 17.2

Guitar- HALion Sonic SE- (Distortion Guitar)

  • Distortion
  • EQ- Parameter 1, created a low shelf

Verses- HALion Sonic SE- (1984 Synth Stab)

  • Compression- Threshold at -35.5 and the make-up is 19.9

Boom Bass- HALion Sonic SE- (Sub Boom Bass)

  • EQ- Parameter 1


Chords- Sylenth1- (ARP ChordPad)

  • Compression- Threshold is at -32.3 and the make-up is 21.1


Synth 3- Sylenth1- (ARP Neuron)

  • Compression - Threshold is at -30.5 and the make-up is 6.0
End- Sylenth- (SFX DesertWind)
  • Delay- Mix of 52 and the feedback was set at 50
  • Automation- The volume was automated so it decays at the end

Evaluation

I am very satisfied with the end product because I believe I managed to incorporate this song effectively into my chosen style. I was able to use the core elements of this song which were the verses and the chorus. I was also able to create a rift out of the original melody line, this rift became the main hook for the creative arrangement. Furthermore similar to the electro pop genre I incorporated a lot of synths and manipulated them using the appropriate effects to make the song more similar to the chosen style. 
For example for the Main Tune track, a lot of Reverb was applied, I also made sure that I applied the most Reverb to this track. I did this because I wanted the main tune to be the element that was the most prominent to the listener, with the rift in the background keeping their attention. The use of side chaining was the most important element of this arrangement that I made sure I included and was used effectively to create an electro pop arrangement.

However on the other hand, this creative arrangement isn't perfect and evaluating this piece now I know there are sections that could be improved and other parts added to make the piece even better. For instance I could have taken advantage of the use of effects more, I could have panned different tracks to different areas of the stereo field. This would have helped create more of an atmosphere for listener and could have helped submerse them into the track. The rift in the arrangement could have been automated to pan left to right to give more activity to the piece. Another improvement I could implement if I were to redo this task, would be to experiment more with creating my own melodies and hooks. I would also try to use some samples, maybe from the original song, to link everything together. Lastly I could have hired a performer to sing the chorus or verses, then add effects such as chorus or flanger, to manipulate the vocals and make them sound similar to vocals used in the electro pop genre. More effectively I could add auto tune, which is present in all electro pop song, to make them sound more electronic.

The full creative arrangement can be heard by clicking on the link below.